The role of personal stylists or personal shoppers was limited in the past to a few media personalities. Now with the prominence of the fashion industry in the global market we are seeing a lot more of these "image consultants" popping up, but what exactly is it that they do?
Personal Stylists are a more freely available incarnation of the "Wardrobe Stylist" role that we saw emerges in the age of television. They would collaborate with a creative team to select items of clothing relevant to the theme or show that they were working on. This was especially effective on projects and shows that put focus on image or fashion.
A personal stylist aims to provide that service to fulfil and cultivate the ideas of image and personal wardrobe for the individual. It could be for something as simple as a wedding and event, or even just something to look extra nice in the office. This may seem like a relatively frivolous occupation, but taking into consideration the huge emphasis the west puts on your individual appearance it's no wonder personal stylists are becoming incredibly popular amongst wealthy people concerned about their appearance.
Your stylist will take into consideration colours that suit your eyes and complexion, in addition to your body shape and personality. Obviously you have a say in this and you will discuss what exactly you are trying to aim for with your new look.
Personal stylists make around £50-100 an hour on a relatively skilled wage, however upstarts and interns can be considerably less. They will visit various outlets with your style in mind, their advice is far more impartial than an assistant in a clothing store, as they have nothing to lose whether or not a certain brand is purchased or not. With the current obsession with fashion and the ever shifting "trendy brands" it is impossible to keep up with such a world yourself, and necessary to outsource, especially if you spend a lot of time shopping.
If you are concerned with staying up to date, or getting an appearance overhaul, a personal stylist is most definitely for you. There is something relatively cynical about it, if you perceive clothing as a way of expressing yourself, then why let someone else define that for you? I think it has gotten a bit out of hand when someone is required out of hand to keep us up to date with all the latest fashion trends. If you feel confident in what you're wearing, even if it looks terrible then you still have that massive advantage of thinking you look great, which is far preferable to looking great and acting like you look terrible. Surely the clothes are for you, not everyone else.
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